Long-range planning for Sprite.

SECTOR
FMCG

ROLE
Strategy Lead

TEAM
forpeople

DELIVERABLES
Cultural + Category Insights
Innovation Architecture
Brand Narrative

Future-proofing Sprite’s role in the Coca-Cola portfolio by identifying long-term growth opportunities in adjacent beverage categories.

Creating a strategic brand architecture and innovation platform to extend Sprite’s cultural relevance and unlock new commercial potential.

The rise of experiential, sensorial refreshment.

The rise of experiential, sensorial refreshment.

APPROACH

Analysed Sprite’s global equity and decoded evolving consumer expectations to uncover opportunities for brand stretch, without compromising its playful, zesty DNA. Delivered a phased strategy grounded in cultural insight, whitespace mapping, role definition, and narrative development, anchoring future innovations in a cohesive and credible brand story.