<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.sah-lee-mah.com/projects</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/73b4a5bf-4f72-41ac-9247-a842166cc6e8/200w.gif</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Sprite | Brand Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/e9ba32f7-f4e5-4062-a190-c51dfc8628f2/I4xiCdb3xCz_.gif</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Unilever | Creative Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/f29339ed-18e1-4000-9491-3c6583f2f534/mm_video6.gif</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Meyers Manx | Brand Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/618bbcd1-3bf0-4307-a0b3-fc58667472ae/unnamed.gif</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Meta | Research + Cultural Insight</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/50c308c0-a240-4359-8aa8-a887a6111d0b/4x5_2_Point2_.gif</image:loc>
      <image:title>Projects</image:title>
      <image:caption>On | Creative Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/a6b2383e-6fb9-400c-9a4f-3c3365249b74/Copy-of-02-Join-Group.gif</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Spotify | Research + Cultural Insight</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/f22c8871-ddd4-4d15-ad98-92d5801ed8b5/tr_video2.gif</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Trousdale Ventures | Brand Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/e6d88c7d-c919-4249-b658-732ca60493a7/Nike.GIF</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Nike | Creative Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/0b760cd7-eea6-48ca-a8e2-a0b663c63d8c/ip_video1.gif</image:loc>
      <image:title>Projects</image:title>
      <image:caption>iPower | Brand Architecture + Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/3a9b6ff7-2625-4ca6-973f-309219152f5e/HDN.gif</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Gordon Ramsay Group | Brand Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/bd7c35a6-3277-4bd7-9722-ae04a88ac70a/sh_artwork_ooh.jpg</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Cham | Brand Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/96ba2e74-eca1-40ee-8218-16af598505b5/Screen+Recording+2024-03-01+at+16.48.55.gif</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Poppins Agency | Brand + Employer Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/52b69ea5-74ac-473b-9672-149ca901253e/1728377584146.jpeg</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Freshfields | Brand + Employer Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/f193ec03-33f9-41e0-87d2-0d2b2217ca40/he_video1.gif</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Hemmels | Brand + Social Strategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-13</lastmod>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/meyers-manx</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/e5e8d9fa-44b3-4b90-9c2b-8a1af30fe1b2/mm_video7.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/b669f0cf-0fd7-4a53-9d21-e02d35345a1a/mm_video5.gif</image:loc>
      <image:title>Meyers Manx</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/89f51f5e-7533-4612-8027-ef0c88ee32a6/mm_video8.gif</image:loc>
      <image:title>Meyers Manx</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/eeea4418-fac7-4e98-9fcd-0976616ee44b/mg_video2.gif</image:loc>
      <image:title>Meyers Manx</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/hemmels</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/4266ee0f-a6a1-4a9c-9890-f2ee74fba61d/Screenshot+2023-06-06+at+10.45.44.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/ca47add3-4fa1-43b0-8edf-a316cba7ef28/he_video4.gif</image:loc>
      <image:title>Hemmels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/df2bfc0b-2522-4ecc-ad9f-cd2e6ac96cbe/he_video2.gif</image:loc>
      <image:title>Hemmels</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/ipower</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/80637056-c4f3-438b-ba2d-418c5e2b448a/Screenshot+2024-02-22+at+17.49.44.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/3d32ee98-806e-4a9a-892a-75e50937788b/ip_video2.gif</image:loc>
      <image:title>iPower</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/4cccb075-73f2-4c12-9814-c51706f38e3b/ip_video4.gif</image:loc>
      <image:title>iPower</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/cham</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/67964ab4-bc58-4eee-97c6-5395f47e73a4/ch_video4.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/5eed5a77-6bc4-4058-b4ad-3473e1724132/sh_artwork_ooh2.jpg</image:loc>
      <image:title>Cham</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/54de2235-ac6c-4c14-bcf8-210910b8ff4c/ch_video3.gif</image:loc>
      <image:title>Cham</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/b484f90f-9314-409b-8d0f-24d48a2a4767/sh_artwork_spread.jpg</image:loc>
      <image:title>Cham</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/meta</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/d9ec7cff-146c-4612-967a-51dde1bac811/gif.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/63b518bc-c1c0-474f-a904-00b902fcebff/Screenshot+2025-01-18+at+15.17.40.png</image:loc>
      <image:title>Meta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/f35c3570-0e33-44f9-8d76-af58f67341ed/Screenshot+2025-01-18+at+16.13.09.png</image:loc>
      <image:title>Meta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/f114d2b4-0785-41aa-8c35-b9e9bcea0f54/Screenshot+2024-02-23+at+15.43.41.png</image:loc>
      <image:title>Meta</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/onrunning</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/7cdd5a2c-1476-472c-83a1-c169658ec2e9/Screenshot+2024-03-01+at+18.15.07.png</image:loc>
      <image:title>On</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/f484c8e3-d5f5-4557-884f-2c69d7a2c099/1314225.jpg</image:loc>
      <image:title>On</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/59140ce7-4f88-4603-933b-d66f88ee53c7/Screenshot+2024-03-01+at+18.14.24.png</image:loc>
      <image:title>On</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/poppins</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/b6ddc506-47e0-46fe-8075-c4e31e98e6cd/Screenshot+2024-03-01+at+20.12.23.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/93336df5-40c0-4c5d-9eee-2c8af135a678/Screenshot+2024-03-01+at+19.47.19.png</image:loc>
      <image:title>Poppins</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/823b369e-6658-41c8-be8e-0c5e801e968c/Screen+Recording+2024-03-01+at+16.40.35.gif</image:loc>
      <image:title>Poppins</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/trousdale</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/7b2d7291-76b3-42a4-b9e5-e1d6d6b2f159/tr_video6.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/dcd17bab-991a-4484-b815-567794384f9a/tr_video10.gif</image:loc>
      <image:title>Trousdale Ventures</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/6bb88659-3686-4af9-92c6-0130f01874b6/tr_video9.gif</image:loc>
      <image:title>Trousdale Ventures</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/223af325-8cac-41e9-9c29-e688cbc429c5/Screenshot+2024-03-01+at+20.23.07.png</image:loc>
      <image:title>Trousdale Ventures</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/spotify</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/19a0efdb-9970-4ddc-9f75-dc1529253245/Copy-of-02-Join-Group.gif</image:loc>
      <image:title>Spotify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/ac3190b7-45e0-4e38-a2dd-7b6285fbed79/S4P_GreenRoom_Blog-header.gif</image:loc>
      <image:title>Spotify</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/hdn</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/df898290-3df1-43a6-9cba-4d7848f3e7c1/HDN.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/2bd9c768-5953-4b8a-a14c-14e1334d0690/HDN_Icons_Low.gif</image:loc>
      <image:title>HDN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/cc5d24b1-ed91-4623-b1eb-d4e4f79331ba/HDN.gif</image:loc>
      <image:title>HDN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/4fb8ab55-94a6-4eeb-a049-3177aea06215/TripleTipple_Low.gif</image:loc>
      <image:title>HDN</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/automotive</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/f29339ed-18e1-4000-9491-3c6583f2f534/mm_video6.gif</image:loc>
      <image:title>Automotive</image:title>
      <image:caption>Meyers Manx | Brand Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/f193ec03-33f9-41e0-87d2-0d2b2217ca40/he_video1.gif</image:loc>
      <image:title>Automotive</image:title>
      <image:caption>Hemmels | Brand + Social Strategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/tech</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/f29339ed-18e1-4000-9491-3c6583f2f534/mm_video6.gif</image:loc>
      <image:title>Tech</image:title>
      <image:caption>Meyers Manx | Brand Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/a6b2383e-6fb9-400c-9a4f-3c3365249b74/Copy-of-02-Join-Group.gif</image:loc>
      <image:title>Tech</image:title>
      <image:caption>Spotify | Cultural Insight + Content Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/df836009-6239-4116-a354-8447a5c56e5c/unnamed.gif</image:loc>
      <image:title>Tech</image:title>
      <image:caption>Meta | Research + Cultural Insight</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/professionalservices</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/f22c8871-ddd4-4d15-ad98-92d5801ed8b5/tr_video2.gif</image:loc>
      <image:title>Professional Services</image:title>
      <image:caption>Trousdale Ventures | Brand Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/0b760cd7-eea6-48ca-a8e2-a0b663c63d8c/ip_video1.gif</image:loc>
      <image:title>Professional Services</image:title>
      <image:caption>iPower | Brand Architecture + Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/96ba2e74-eca1-40ee-8218-16af598505b5/Screen+Recording+2024-03-01+at+16.48.55.gif</image:loc>
      <image:title>Professional Services</image:title>
      <image:caption>Poppins Agency | Brand + Creative Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/1b042214-f465-46e1-8d62-96648951f97c/1728377584146.jpeg</image:loc>
      <image:title>Professional Services</image:title>
      <image:caption>Freshfields | Brand Strategy + EVP</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/fashion</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/50c308c0-a240-4359-8aa8-a887a6111d0b/4x5_2_Point2_.gif</image:loc>
      <image:title>Fashion</image:title>
      <image:caption>On | Creative Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/bd7c35a6-3277-4bd7-9722-ae04a88ac70a/sh_artwork_ooh.jpg</image:loc>
      <image:title>Fashion</image:title>
      <image:caption>Cham | Brand Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/efb531f8-58e2-49b2-bfdb-821406dc86a2/Nike.GIF</image:loc>
      <image:title>Fashion</image:title>
      <image:caption>Nike | Creative Strategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/sports</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/50c308c0-a240-4359-8aa8-a887a6111d0b/4x5_2_Point2_.gif</image:loc>
      <image:title>Sports</image:title>
      <image:caption>On | Creative Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/a3e8a6c7-c461-49e9-af05-f585220c5345/Nike.GIF</image:loc>
      <image:title>Sports</image:title>
      <image:caption>Nike | Creative Strategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/fmcg</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/19950282-04ae-4e51-99b6-3e7622f30b2b/200w.gif</image:loc>
      <image:title>FMCG</image:title>
      <image:caption>Sprite | Brand Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/877a960b-226d-469b-952b-6509ce1fff5b/I4xiCdb3xCz_.gif</image:loc>
      <image:title>FMCG</image:title>
      <image:caption>Unilever | Creative Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/0b760cd7-eea6-48ca-a8e2-a0b663c63d8c/ip_video1.gif</image:loc>
      <image:title>FMCG</image:title>
      <image:caption>iPower | Brand Architecture + Strategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/projects-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/abcf8bd6-ce71-4790-8d74-71423d90c48c/HDN.png</image:loc>
      <image:title>Hospitality</image:title>
      <image:caption>Gordon Ramsay Group | Brand Strategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/freshfields</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/7c4c96cf-cefd-4b55-8ac8-d6bdc5e6871c/freshfields_logo_before_after.png</image:loc>
      <image:title>Freshfields</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/7e3bc9da-5c5f-4520-925d-3dd93c72b815/freshfields_logo.jpeg</image:loc>
      <image:title>Freshfields</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/caf0284d-da3e-4e47-ae1c-997f967a9a05/1728377584146.jpeg</image:loc>
      <image:title>Freshfields</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/e-commerce</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/b4a8d5e5-56d7-4491-80cb-198e75aaed21/mm_video6.gif</image:loc>
      <image:title>E-commerce</image:title>
      <image:caption>Meyers Manx | Brand Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/bd7c35a6-3277-4bd7-9722-ae04a88ac70a/sh_artwork_ooh.jpg</image:loc>
      <image:title>E-commerce</image:title>
      <image:caption>Cham | Brand Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/20bb347d-ed40-4261-b92e-97c59ee17024/ip_video1.gif</image:loc>
      <image:title>E-commerce</image:title>
      <image:caption>iPower | Brand Architecture + Strategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/unilever</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/967854df-aed7-4331-ae8e-aa802834d933/share_6616826191215666907.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/b44a7dd3-a19e-4231-abf5-f083d0d7855f/screen-20250117-230425%7E2.gif</image:loc>
      <image:title>Unilever</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/2337c645-00c7-4c19-8f64-914fb80c6f44/screen-20250117-230902%7E2.gif</image:loc>
      <image:title>Unilever</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/529dcf6f-bea6-42b2-97c7-d809d7198cc1/screen-20250117-230722%7E2.gif</image:loc>
      <image:title>Unilever</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/6304bbea-8add-4660-9a60-12041736ff54/screen-20250117-230629%7E2.gif</image:loc>
      <image:title>Unilever</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/beauty-personal-care</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/9bf36f91-02ac-4550-985e-a1cb99cc9f38/I4xiCdb3xCz_.gif</image:loc>
      <image:title>Beauty + Personal Care</image:title>
      <image:caption>Unilever | Creative Strategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/finance</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/f22c8871-ddd4-4d15-ad98-92d5801ed8b5/tr_video2.gif</image:loc>
      <image:title>Finance</image:title>
      <image:caption>Trousdale Ventures | Brand Strategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sah-lee-mah.com/sprite</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65d5e60e9ced5e3ec93c1bd9/6b368962-c5e9-440e-aa0a-45852187ef11/Screenshot+2025-10-20+at+11.36.20.png</image:loc>
    </image:image>
  </url>
</urlset>

