Don’t even think about it.

SECTOR
Fashion

ROLE
Strategy Director

TEAM
Poppins Agency

DELIVERABLES
Brand Strategy
Visual Identity
Tone of Voice
E-commerce Website

Branding Cham, a Los Angeles-based ready-to-wear clothing line prioritising versatility and ease. With quality craftsmanship, adjustable mechanisms, and adaptable fabrics, Cham helps consumers build smart capsule wardrobes.

Playing on the brand's ability to carefully consider colour/tone, fit, and fabric so that customers don't have to.

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Don't even think about it.

Don't even think about it.

INSIGHT

Our audience is drawn to brands that feel like a trusted companion, offering effortless style and comfort while tapping into the essence of their girlhood.

STRATEGY

Embodying a laid-back, effortlessly confident personality that reflects the timeless appeal of a 90s supermodel or a modern-day influencer. Seamlessly combining comfort, adaptability, and a touch of nostalgia to create a strong emotional connection with the audience.